Rebranding hurt my business...
Whenever I set my mind on something I go after it. That's exactly what I did when I started my business in 2017. I wasn't educated on business but I was passionate about the industry, I had a great vendor and I knew how to use social media.
I started my business with limited knowledge and resources. Whenever I would learn something new about marketing or branding I would make changes in my business.
I've changed my prices several times. I've change my color scheme twice. I've changed my logo 6 times. I've even changed my target audience a few times.
Change is always good when you're moving in the right direction. However what I didn't know is that with each change you lose members of your audience. It creates confusion.
This is why it's important to create a strong brand identity. One that will not need a rebrand within the next several years.